Do you feel like you bought too high? This video is for you!

Published February 3, 2026

  • YouTube Video Transcript

    Are you freaking out about your Bitcoin
    right now? Do you feel like you bought
    way too much at way too high a price and
    you’re just chasing this thing down to
    zero? If you feel like any of those
    feelings, this video is for you. Okay,
    so what happens is people buy Bitcoin,
    their first big purchase of Bitcoin
    tends to be when the price is high. Why?
    Because that is what everyone does with
    every investment. Nobody wants to buy an
    investment when it’s tanking, especially
    if it’s their first buy because they’re
    new to the asset, etc., etc. So, my
    first Bitcoin B buy was when it was
    expensive in 2017. It was around $12,200
    using round numbers, which happens to be
    someone reached out to me this morning
    and said, “Hey, my first big Bitcoin
    purchase was at $122,000.”
    And I thought, you know what, that’s
    interesting because my first big Bitcoin
    price, the price had gone up uh, you
    know, way up in 2017 and it had come
    down a little bit, but 12,200
    was, you know, really high. Like the
    price was only higher than that for a
    very short period of time back in 2017.
    And what did the price do immediately
    when I bought it at 12,200? Well, it
    dropped to 9,600.
    These are just estimated numbers that
    happen to line up exactly with the
    person I was talking to. So, of all the
    Bitcoin they bought, they bought uh 89%
    of the Bitcoin they own now at 122,000.
    Then they bought an additional 8% at
    96,000 and then an additional 3% at uh
    86,000. So 122 9686. Classic sort of a
    lot of people are in this exact same
    position. Okay. So again, I was in this
    exact same position in 2017. And what
    happens is you have a choice, right? The
    number one thing you don’t want to do is
    vomit your Bitcoin out onto the market
    at a loss because that is what creates
    boom bust cycles in any asset, not
    unique to Bitcoin. And those are the
    only people who lose money on Bitcoin,
    are people who buy it at a number that
    they perceive to be high. Now, in the
    future, that number will look low, but
    at the time it they perceive it to be
    high. the mic the price drops, they buy
    some more a couple times, then they just
    I mean they freak out and capitulate at
    the bottom. And usually, you know, the
    price has gotten as low as it’s going to
    get when all the people who bought at
    higher prices capitulate and they all
    sell at one time at a lower price. And
    you can actually see this because I
    follow James Czech, my favorite Bitcoin
    analyst. And James Czech talks about
    this a lot. He’s like, “Look, market
    bottoms are put in when the people who
    bought high, who bought too many high
    too too many coins at too high a price,
    uh, you know, capitulate at lower
    prices. They just finally they can’t
    take it anymore. They’re white knuckling
    through and they finally capitulate.
    They’re like, I can’t take it. I’m
    freaking out.” You know, they’re on, you
    know, they need to be talked off the
    ledge and they’re like, “I just can’t
    take this anymore.” And so they sell all
    their Bitcoin at a big loss. So they buy
    in with the, you know, the the major
    purchase at 122 and they sell it all at
    72 and they take a massive loss.
    Meanwhile, people like me are
    accumulating all the way down because if
    you’ve been around long enough, you know
    that Bitcoin always comes back and
    always the initial purchase price looks
    like a really good price in the rearview
    mirror. So for example, is anybody
    complaining to me that I bought Bitcoin
    at 12,200?
    No, because 12,200 sounds really cheap
    right now, but for the next like two or
    three years, which again, Bitcoin was
    way more volatile back then and it took
    a lot longer to get to tops and bottoms
    than it does now. Uh for at least a year
    or two, for all of 2018, all of 2019, I
    could have bought it less than that. For
    probably two and a half years, I could
    have bought Bitcoin at a cheaper price
    than the price that I first paid for it.
    Now, again, that was temporary. That was
    back then. I don’t think there’s going
    to be anywhere close to two and a half
    years where the price, you know, price
    is down. But, uh, back then, Bitcoin was
    just much more volatile and much more
    uh, you know, the the the cycles took a
    lot longer. Um, but anyway, 12,200
    sounds like a great price. Then I bought
    more at 9,600, more at 86 8,600. I think
    the cheapest I ever bought was 6,400.
    Now, what did I do at 6,400? First of
    all, I never sold that Bitcoin. The the
    Bitcoin I bought at 12,200 and I never
    sold it. So I never capitulated which
    means after a couple years I was up on
    my investment and it started looking
    like a genius investment but that took a
    couple years in this case. I don’t think
    it’s going to take a couple years to
    reclaim 122 but you know it’s also not
    going to happen overnight either. Uh but
    I made the mistake. So I did not make
    the first mistake which is capitulating
    and selling. That is how you lose money.
    I did not make that mistake but I did
    make the mistake of not chasing Bitcoin
    farther down. I had told myself when I
    was buying Bitcoin at 9,000, I was like,
    “Look, if it drops to half this price,
    if it drops to 4,500, I’m going to buy a
    bunch of Bitcoin, like a bunch.” Um, and
    it dropped to 4,500. And I didn’t
    because I felt just like the person who
    felt who reached out to me this morning
    felt where they’re like, “Look, uh, the
    price is dropping. Like, what am I even
    doing? I’m buying more of this assets
    that’s dropping. I already own a lot of
    this asset at a price that’s a lot
    higher than the price it is now.” I felt
    all of those same feelings back in 20
    2018 because I bought initially a
    relatively high price in 2017 at 12,200.
    Um, in fact, my buy price initially
    would have been even higher. I tried to
    buy at about 16,000, which was like
    barely below the all-time high in 2017.
    I tried to buy, but my bank kicked back
    uh my initial purchase, and by the time
    I got it replaced, the price had dropped
    to 12,200. So if the price if my
    purchase had gone through as planned
    using 10x numbers from today, it would
    have been the equivalent of purchasing
    at 160,000 rather than, you know, 122,
    which equates, you know, 10 to one back
    down to 12,200. So again, the number one
    mistake you can make is capitulating on
    the Bitcoin you have, meaning you give
    up. You throw you throw in the title
    towel, you sell what you have, it’s
    over, you know, you’re done with
    Bitcoin, and then everybody else
    benefits but you. And literally, you
    were the person who gifted a bunch of
    your wealth to the world by buying it
    high and selling it low, which is the
    opposite of anything you ever want to do
    with investing. So, but what I should
    have done is I should have bought more
    all the way down. Um, had I bought more
    all the way down, I would own a lot of
    Bitcoin. That’s a lot cheaper than
    6,400. But as it was, 6,400 was the
    cheapest I ever bought Bitcoin. And I
    could have had for an extended period of
    time I could have bought a lot more for
    a lot cheaper and I didn’t. Um so I I
    thankfully I did not make the first
    mistake which is actually selling but I
    did make the second mistake which is not
    buying more. So if you’re in that
    position first of all again it’s normal.
    Virtually everyone in Bitcoin started
    2013, 2017, 2021 or 2025. Almost nobody
    got into Bitcoin between those years.
    The reason is each of those years were
    were years that Bitcoin was going up and
    people buy stuff for the first time when
    it’s going up. It’s very rare you run
    into somebody that bought their first
    Bitcoin in 2015 or 16 or 2018 or 19 or
    20. I mean, those were years when
    Bitcoin was not on a huge upswing and so
    very rarely does people buy their
    initial significant purchase at those
    prices. Okay? So, if you’re in that
    position, it’s normal. Also understand
    that in the future, the same will be
    true. In the future, when your Bitcoin
    that you bought at 122,000 is up by 10x,
    someone will buy it from you for 1.22
    million, which is 10x where we are here.
    And guess what? That $1.22 22 million
    per bitcoin that you’re going to be
    selling in the future. The person who’s
    buying that in, I don’t know, 2034, pick
    a number, some, you know, 10 years from
    now or whatever, 2036. That person
    buying it will be buying their first
    Bitcoin expensive. Why? Because in the
    past, everybody bought it when it was
    expensive for their first buy. In the
    future, in the present, everybody buys
    it when it’s expensive in the present.
    In the future, the people who are buying
    Bitcoin for the first time will be
    buying it at 1.22 22 million and then
    the price will crash down to I don’t
    know 900,000 something I don’t know and
    they’ll be freaking out because they’ll
    be like I bought Bitcoin at 1.22 million
    now it’s 900,000 you know I’m 20 or 30%
    down on my investment I can’t believe I
    did this and some of them will
    capitulate they will sell they will buy
    at 1.22 million they will sell at
    900,000 and but guess what a bunch of
    bitcoins are going to get bought for
    above 1.2 2 million and you, my friend,
    will be one of the people selling it to
    them because again, you’re like, “Okay,
    I’m going to buy, you know, whatever you
    want to buy.” You’re you want to buy a
    vacation house. You want to send your
    kids to college, whatever it is. At some
    point, you’re going to be selling some
    of that Bitcoin, and the people buying
    it for the very first time will be
    buying it at expensive prices, and you
    will be selling it at expensive prices,
    and then the price will drop again
    because that’s what happens with all
    assets. It doesn’t matter if it’s Tesla,
    Amazon, Microsoft, Nvidia, Google, you
    know, you name it. Any of the
    Magnificent Seven stocks, gold, silver,
    everybody makes their first big buy of
    that asset when it’s going up, which
    tends to be in retrospect something that
    looks like high prices. Now, you may be
    thinking, “Well, Joel, if you know this
    and you’ve been around this stuff for
    eight or nine years, why don’t you only
    advocate people buy Bitcoin when it’s on
    sale?” The answer is because I don’t
    know what on sale is. Back at 126,000,
    James Czech said, “This is definitely
    not the top.” And again, he’s the best
    there is. He’s the best Bitcoin analyst
    that exists in the world. And he was
    like, “The good thing we know about 126
    is all the indicators say this is not
    the top of a price cycle.” Well, guess
    what? He was wrong. And he’s the best
    there is. And he will be the first to
    admit that he’s guessing. And I’m
    guessing. So, it’s like, if I’m only
    going to advocate for people to buy
    Bitcoin when I think it’s cheap, nobody
    knows when that is. I thought 122 was
    cheap. I have Bitcoin I bought at 122. I
    have Bitcoin I bought at 124. I don’t
    think I’ve bought Bitcoin above 124, but
    it was only above 124 for like part of a
    day. Like it was practically not even
    high. So basically, I owned Bitcoin that
    was almost as high as you could have
    bought it. Again, if I thought it was
    going to go down, I would have waited.
    But nobody knows. So in retrospect, back
    in 2017, if somebody had come to me and
    said, “I’ll tell you when to buy
    Bitcoin. just wait for it to be cheap. I
    never would have bought it because I
    never would have bought that first
    Bitcoin at at 12,200. And then when the
    price started dropping, I would have
    said, “Well, why would I be buying it
    now? You know, if it’s dropping,
    something must be wrong with it. The
    party must be over. I must have been the
    last person to buy expensive Bitcoin
    before it goes to zero.” And that’s the
    way everybody thinks. Um, so, uh,
    there’s never a bad time to buy Bitcoin.
    If you’re patient, it always eventually
    goes up. and your initial purchase that
    sounds and feels and looks expensive
    will always eventually prove to uh you
    know to be a good a good investment.
    Okay, knowing all of that, the question
    is why do we not just dollar cost
    average DCA? Why don’t we just buy the
    same amount of Bitcoin every single uh
    every day or every week? Usually it’s
    weekly. Most people dollar cost average
    weekly. Um and the answer is there’s
    multiple problems with that. First of
    all, all of the research says that 89%
    of the time lumpsum purchases outperform
    dollar cost averaging. Something like
    that. Different studies do different
    things, but a ridiculously high percent
    of the time, lump sum purchases, meaning
    a big slug upfront, outperforms dollar
    cost averaging. only under rare
    circumstances when you start right near
    the price at the top of a price cycle
    which is impossible to predict and then
    you dollar cost average all the way
    through the trough does it outperform
    lump sum purchases so in general I can’t
    advocate dollar cost averaging when all
    of the research says generally that
    underperforms yes it has lower
    volatility so it’s a little easier to
    hang on but it generally underperforms
    so I advocate for the strategy that
    generally does better which is buy as
    much Bitcoin as you can and hold on to
    it for as long as conceivably possible.
    And something like 89% of the time you
    end up ahead doing that. Um, of course
    that does require you not to capitulate,
    not to dump all your Bitcoin and vomit
    them on the market at the bottom of a
    price cycle. But again, I trust that
    y’all can figure out how to hold on to
    your Bitcoin and not vomit it into the
    market. Um so if if lumps on purchasing
    outperforms dollar cost averaging for
    the vast majority of the people the vast
    majority of the time then that’s a
    better strategy most for most people
    most of the time which is why I don’t
    advocate dollar cost averaging also with
    dollar cost averaging you have a problem
    which is okay over what time period and
    are you going to put half of your money
    in upfront and half of it dollar cost
    averaging or are you going to dollar
    cost average all of it again nobody has
    a good answer to that people are like oh
    just dollar cost average it’s like well
    over what time period? Well, they have
    no idea. Well, that works great if you
    get a paycheck every two weeks and you
    put a $100 in every week for the rest of
    your life. Well, that’s great, but most
    people are not in that situation. Most
    people have $5,000, $10,000. They have
    some amount that they want to invest
    sooner rather than later. And nobody has
    a good answer for, okay, if somebody has
    $10,000 today and they want to buy
    Bitcoin, someone’s like, oh, well, just
    dollar cost average. It’s like, okay,
    for how long? You can’t just say
    dollar cost average without giving a
    time period. And of course, nobody has a
    good time period because six months, I
    mean, if you had started the middle of
    last year and dollar cost average, you
    would have basically dollar cost
    averaged the most expensive Bitcoin of
    the entire cycle. So, there’s just no
    good answer for how long to dollar cost
    average. Uh, and again, the research all
    says that lump sum purchasing
    outperforms uh dollar cost averaging. It
    just does. Uh, so anyway, you’re not
    alone. If you bought expensive Bitcoin,
    now you’re feeling bad about it. Welcome
    to the club. This is how all investing
    works. If you had ignored Bitcoin and
    bought something else instead, you
    probably would buy gold or silver at the
    top or Tesla or Amazon or Microsoft or
    Google or Nvidia or Facebook at the top
    because again, that’s when people buy
    things for the first time. And anyway,
    all you got to do is hold on. If you buy
    the right assets and you hold on to them
    long enough, it doesn’t matter. Again,
    it just doesn’t matter in my case that I
    bought a bunch of Bitcoin at 12,200 and
    I could have had it for half that
    because guess what? I didn’t know.
    Nobody knew. I’m just glad I bought as
    much as I did. And if you bought Bitcoin
    at 122 or 124,000, at some point you
    will be glad you bought that Bitcoin.
    It’ll look like a genius. It just might
    take, you know, some number of months or
    years till we get there. So, uh, let me
    know if you have any questions. I’m here
    to help. I’ve been through this. So has
    everybody else who’s ever invested in
    anything. The number one thing is just
    do not vomit your Bitcoin onto the
    marketplace right now.
    Do not take a loss selling your Bitcoin
    unless you desperately have to to save
    the life of a loved one or something
    like that. But, you know, from an
    investing perspective, hold tight. It’ll
    be fine. Bitcoin’s done this a bunch of
    times and this is relatively shallow
    compared to the past. So, if you want
    real volatility, you had to get buy
    Bitcoin prior to 2024. If you bought
    Bitcoin after January 1st of 2024 or
    January 10th of 2024 when the Bitcoin
    exchange traded funds, ETFs were
    released, that was real volatility.
    Everything prior to January 10th of 2024
    was real volatility. I mean, huge swings
    up and down. Uh this is nothing compared
    to that. And if you want an example of
    the single day that I bought the most
    Bitcoin in my life at a single point, it
    was in 2021. again, you know, people
    always buy the most in those years. And
    the price changed by 42%
    in one day. One day, the price changed
    42% in a single day. And that’s the day
    I was trying to buy Bitcoin. And I
    bought it closer to the top of that
    price range than to the bottom of that
    42% price range. Um, so anyway,
    everything will be fine in the long run.
    It all works out. Uh, if you’re in that
    position, welcome to the club. So is a
    gazillion other people. And in the long
    run, you’ll just be glad you did it.
    That’s always the way it ends up turning
    out in the end. So I’m here to help you.
    Feel free to message me directly, text
    message, Facebook Messenger. Happy to
    talk anyone off the cliff that needs
    talking off the cliff. I am here to
    serve. Just let me know.

Originally recorded 2/3/26

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Disclaimer:

The content provided in this post is for educational purposes only. It should not be considered financial, investment, or trading advice. I am not a licensed financial advisor, and all opinions expressed are my own. Always conduct your own research and consult with a qualified financial advisor before making any investment decisions. Investing in Bitcoin or any other assets carries risk, and you should never invest more than you can afford to lose.

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